The Red Wing Visitors and Convention Bureau was established in 1993 by 2 individuals named on the legal documentation. The initial paperwork prepared and delivered was supported by a small board of directors.  The request was submitted and approved by the State of Minnesota establishing the non-profit organization categorized as a 501(c)6. This is a non charitable organization. It is not membership based.  Advertising opportunities support marketing efforts (ie. Visitor Guide and Social Media) where a holistic approach is taken to communicate outdoor recreation, dining, shopping, art, culture, education and lodging opportunities. 

The organization is funded through lodging taxes that are imposed under the general authority contained in Minnesota Statutes, section 469.19.  

Mission: Inspire and connect travelers to choose Red Wing as a year-round cultural, recreational & event destination

Vision: To be the top travel destination in Southeast Minnesota

In late 2020 and early 2021 the organization took on a full rebranding initiative, taking advantage of global change and expectations during the pandemic.  The need to refresh the brand and create elite publications were evident while priorities shifted and there was a need to increase advertising efforts in support of tourism.  Overnight travel may have witnessed a decline for a short period of time, but all the while, day trippers were still seeking Red Wing as a destination to experience outdoor recreation.

While marketing efforts increased throughout the pandemic, the personable interactions decreased, thus identifying a national concern within the industry. This era reset all Visitor & Convention Bureaus stating that they are in fact Destination Marketing Organizations.